Privacy Policy

This document was last updated June 9, 2006.

Introduction

Archer Entertainment Media Communications Incorporated is committed to protecting your privacy. The following privacy statement describes our practice with respect to the collection and use of your personally identifiable information (personal information) on this website. By using this website, you consent to the terms of our privacy statement and to Archer Entertainment Media Communications Incorporated's processing of personal information for the purposes stated below.

Collection of Your Personal Information

This Privacy Policy applies only to personally identifiable information collected via the Archer Entertainment Media Communications Incorporated corporate Web site and does not apply or pertain to information collected through other means including but not limited to divisional sites, affiliate sites, partner Web sites and Archer advertisers. Archer Entertainment Media Communications Incorporated may require you to provide us with personal information if you would like to benefit from services offered on this website. We endeavor to limit our requests for personal information to information we believe is minimally necessary to achieve our stated collection purposes. Personal information collected on this website is often limited to e-mail address, country or location but may include additional information when needed to provide a service you requested. When other information, such as consumer product preference is directly associated with personally identifiable information, this other information also becomes personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information." Finally, the terms of this Privacy Policy are subject to all applicable laws.

Use of Personal Information Collected

Archer Entertainment Media Communications Incorporated uses your personal information collected on this website primarily for the following purposes:

• To deliver services, such as shareholder newsletters, company news or corporate events.
• To alert you to product and service updates, updated information and other new services from Archer Entertainment Media Communications Incorporated or to forward promotional materials, or corporate information if so requested.
• To ensure our website is relevant to your needs.
• To ensure "stickiness" to our guests and shareholders
• To help us create and publish content most relevant to you.
• To allow you access to limited-entry areas of our website as appropriate.
• To contact you in response to opt-in forms.

If you choose to provide us with your personal information on this website, we may transfer that information to Archer Entertainment Media Communications Incorporated operating divisions, affiliates and subsidiaries or to Archer Entertainment Media Communications Incorporated third party service providers from your country or jurisdiction to other countries or jurisdictions around the world and by using this website, you consent to any such transfer of personal information outside of your country or jurisdiction. Archer Entertainment Media Communications Incorporated occasionally hires third parties to provide certain services available on our website or made available on our behalf. We will only provide those third party providers the personal information they need to deliver their services, and they are prohibited from using that information for any other purpose. Archer Entertainment Media Communications Incorporated may disclose your personal information if required to do so by law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on this website, protect and defend the rights or property of Archer Entertainment Media Communications Incorporated and its family of websites or act in urgent circumstances to protect the personal safety of Archer Entertainment Media Communications Incorporated employees, users of Archer Entertainment Media Communications Incorporated products or services, or members of the public. Archer Entertainment Media Communications Incorporated reserves the right to transfer personal information to third parties as part of any corporate reorganization process including, but not limited, mergers, acquisitions, and sales of all or substantially all of our assets. Archer Entertainment Media Communications Incorporated does not otherwise use, sell, rent, share or otherwise disclose your personal information to any third parties.

Use of Non-Personal Information Collected

Archer Entertainment Media Communications Incorporated uses non-personal information such as demographic data to analyze and develop marketing strategy and to determine how you found about us, your interests regarding our products and services and how to further improve this website based upon user data. We may share such non-personal data with third parties.

Opt-Out

Archer Entertainment Media Communications Incorporated provides you the opportunity to exercise an opt-out choice if you do not want to receive emails from us or updates regarding new services and products offered on this website or if you do not want us to share your personal information with third parties. The opt-out choice may be exercised at the points where personal information is collected by checking the appropriate box. If you have exercised the opt-out option at the point where personal information is collected you may also do it by contacting us at webmaster@archeremc.com. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed, or may be required to click additional links to verify the process.

Cookies and Other Tracking Technologies

Archer Entertainment Media Communications Incorporated uses "cookies" and other tracking technologies. A "cookie" is a small text file that may be used to collect information about website activity. For example, when someone visits the website, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the website previously. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but please note that if you choose to erase or block your cookies, you will need to re-enter your original user ID and password to gain access to certain parts of the website. Archer Entertainment Media Communications Incorporated uses an email delivery and marketing third party provider to send emails that you have agreed to receive. Pixel tags and cookies are used in those email messages and at this website to help us measure the effectiveness of our advertising and how visitors use our website. For more information about the technology used to deliver our emails, or to set your browser to reject cookies, please click here. If you have agreed to receive emails from us, those emails may contain advertising about goods and services that we think might be of interest to you. In order to understand how our readers interact with the emails and the content that we send, we use pixels in the text in order to understand who has opened the emails that they have been sent. In order to provide our content in the most interesting way, we also use pixels to learn whether you can receive emails in text or html form. If you click on a link in the email, we may set a cookie on your browser. If you visit this website as a result of clicking on a link, we are able to understand how you interact with the pages of our website through the combination of the cookie and pixels set on the pages of our website. This enables us to understand what interested you in our emails and what did not, and what interests you about our website and what does not. We can then try to send you more interesting information in the future. Please note that this information is for our use only - we do not disclose or share this information with any third parties. Our use of cookies and other tracking technologies allows us to improve our website and your web experience. We may also analyze information that does not contain personal information for trends and statistics.

Third Party Links

This statement applies solely to personal information collected on this corporate website. This website contains links to other sites that Archer may not have control or influence over the privacy practices of such other websites. We encourage you to read such other websites' privacy statement in order to understand whether and how they process data about your visit to their site. Changes to This Privacy Statement with effect for the future, Archer Entertainment Media Communications Incorporated reserves the right to change this privacy statement from time to time. When we do, we will also revise the "last update" date at the top of this privacy statement. For material changes to this privacy statement, we will notify you be placing a notice on this website.

Acquisition or Divestiture of Businesses

Archer may at any time acquire or divest a business or operating division of the company and your personally identifiable information may be transferred as a part of the purchase or sale. In the event that we purchase a business, the personally identifiable information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so. In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy. The provisions of this paragraph will also apply in the event that one or more businesses of any other member of Archer Entertainment Media Communications Incorporated are sold and personal information subject to this Privacy Policy is transferred to a purchaser of those businesses.

Security

The security and confidentiality of your information is extremely important to us. We have taken reasonable and appropriate steps to protect your personal information from unauthorized access or disclosure, including implementing technical, administrative and physical security measures to protect against unauthorized access and improper use. However, we do not warrant or represent that your personal information is completely safe from hackers and other security threats. Please be aware though that despite our best efforts, no security measures are perfect or impenetrable.

If you have any questions about the security on this site, you can send an email to webmaster@archeremc.com

Amendments to Privacy Statement

We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify through your email address on file and/or by prominently posting notice of the changes on the Web sites covered by this Privacy Policy. Please note that, at all times, you are responsible for updating your personal information to provide us your current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice.

Enforcement of this Privacy Statement

If you have comments or questions with respect to enforcement of this privacy statement, please contact us at webmaster@archeremc.com or by mail at:

AEMCI Privacy Enforcement
550 S. Hope Street, Suite 1765
Los Angeles, CA 90071

Questions about this Privacy Statement

If you have comments or questions with respect to enforcement of this privacy statement, please contact us at webmaster@archeremc.com or by mail at:

AEMCI Privacy Questions
550 S. Hope Street, Suite 1765
Los Angeles, CA 90071

Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.

California Privacy Rights

California Civil Code Section 1798.83 permits subscribers of Archer Entertainment Media who are California residents to request certain information regarding its disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to caprivacy.wdig@twdc.com or write us:

AEMCI California Privacy Rights
550 S. Hope Street, Suite 1765
Los Angeles, CA 90071